| Module 1 | Building your Brand | |
|---|---|---|
| Unit 1 | Introduction to Branding | |
| Unit 2 | Vision & Avatar | |
| Module 2 | Copywriting | |
| Unit 1 | Voice & Copywriting | |
| Unit 2 | Storytelling | |
| Unit 3 | Headlines, Hooks and Openers | |
| Unit 4 | Power words and transitions | |
| Module 3 | Websites | |
| Unit 1 | Fundamentals - Getting Started | |
| Unit 2 | Website Audits | |
| Unit 3 | SEO | |
| Unit 4 | Blogging | |
| Module 4 | Building Your Audience | |
| Unit 1 | Eco System | |
| Unit 2 | Strategy & Content Plan | |
| Unit 3 | Content Strategy Brainstorming | |
| Unit 4 | Live Events | |
| Unit 5 | Emails | |
| Unit 6 | Leadmagnets | |
| Module 5 | Press Coverage | |
| Unit 1 | Getting Started | |
| Unit 2 | Writing Press Releases to Get Attention! | |
| Unit 3 | Engaging with Journalists | |
| Unit 4 | Next Steps | |
| Module 6 | Social Media | |
| Unit 1 | Bingeable Breadcrumbing Series | |
| Unit 2 | Facebook & Instagram | |
| Unit 3 | TikTok & "Others" |
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