Obsession to Opportunity Pathway
Gain Your Qualification.
Gain Your Clients.
At the same time!
Most people finish training and then try to work out how to get booked. This does both together.
A 12-week structured community where you complete your diploma, build confidence in what you’re doing, and start working with real parents – all at the same time!
For aspiring Antenatal Teachers · Hypnobirthing Educators · Birth Doulas · Breastfeeding Counsellors.
10 places | Annual Intakes: May and October.
Sound Familiar?
Somewhere between “I want to do this” and “I have a full practice,”
— there are many gaps.
The Training Gap
Fitting training around your life sounds manageable, until it isn’t.
You’re committing to weeks of sessions, trying not to miss anything, and hoping life doesn’t get in the way.
So self-paced feels like the easier option…
Until “I’ll do it tomorrow” turns into three months later and an unfinished qualification.
The Marketing Gap
You’ve seen the polished social media posts and cancelled class chats, the conversations around hardship turning likes into bookings.
Doing a marketing course is one thing. Making it actually work is another.
What’s missing is the skill, feedback and support that help your classes fill.
There’s a reason marketeers are so highly paid – this is it.
The Customer Gap
Parents don’t book at the last minute; they plan months ahead, and that takes more than a few social posts.
If you wait until you qualify to start, you’re already 3, if not 6 months behind.
Without understanding how parents actually find and book support, Why they choose the provider they do, you risk finishing your training… and still having no one to work with.
What if none of that had to be your story? What if you could qualify, start taking bookings and recover your investment — before you even graduate?
THE OBSESSION TO OPPORTUNITY WAY
What if you didn’t do it the usual way?
The Usual way
- Qualify (eventually)
- Start marketing (kind of)
- Wait for clients (fingers crossed)
- 3 - 6+ months before you get any bookings
The Obsession to Opportunity Way
- Train + Build + Book — simultaneously
- Marketing automated before you finish
- Bookings secured before you graduate
- Qualified and already earning
By the time you qualify, you already have parents booked.
Because your marketing was already in place, your booking systems were live, and parents were already finding you, while you were still completing your training.
THE AFTER PICTURE
Imagine walking away with ...
01
A professional qualification you've completed — not paused halfway through because life got in the way.
02
Your social media, email sequence, and booking page already live — built, refined, and reviewed with real feedback during the programme.
03
Parents already booked for your first classes or sessions — secured while you were still training, not months after you graduated. You only need 3 bookings to recover your investment!
04
The confidence that your marketing actually converts — because you received line-by-line feedback on every single piece, not generic templates and good luck
05
A professional identity and a practice that's already in motion — not a list of things you still have to figure out after qualifying.
And a professional income that can realistically reach £40k+.
Meet Your Tutor – Lizzie
(I’m the one with the pelvis!)
I started my career in marketing, working for companies like McDonald’s and Saab, before retraining as a midwife — where I developed an obsession with antenatal education.
… and had my heart broken by a system that didn’t give parents what they deserved. I left determined to change that from the outside.
Since then, I’ve worked with thousands of parents, trained over 1,500 students, and spent nine years in postgraduate study.
Most of that time has been focused on one question: what actually makes the difference between classes that are nice, and ones that genuinely change outcomes for parents?
That led me to develop a way of teaching that’s fundamentally different from anything else in this field.
It’s why parents travelled two hours to work with me, why I had waiting lists, and why celebrities booked me.
It’s also why ATI is now a multiple award-winning training company — and why I’ve gone on to become a best-selling author.
I do not do hype or inflated claims. But I can show you the strategies and techniques that lead to £5k to £7k months, rather than cancelled classes and burnout, because I know birth and business.
Here’s How It Works
Here's how it works ...
Each week combines diploma study with a focused marketing task and real feedback. Here’s the shape of your journey.
Chose Your Diploma
When you enrol, you choose your professional pathway and get immediate access, so you can start straight away and move at your own pace.
Join Your WhatsApp Cohort
Inside the community, there are rooms for discussion, support requests, and real connections with other students. This is the immersive container for the next 12 weeks.
Complete Your Diploma
Each week, you’ll work through the modules, and if you wish, join in reflective discussions of what we discovered and learned, learning what you need, when you need it, without fixed schedules.
Gain Bookings
At the same time, you’re building your marketing, with clear, line-by-line feedback so you know exactly what’s working and what to adjust.
And because of this real-time support and feedback, you have parents ready and waiting on the other side of your certification. This is what turns your training into actual bookings.
What you will walk away with
Professional Certified Diploma
50 hours of training across high-quality, on-demand modules you can binge at 5am or 10pm, or pause when life happens and pick up where you left off.
Full Set of Ready-to-Deliver Lesson Plans
Structured lesson plans plus a full range of alternative teaching ideas, so you can deliver confidently from day one. Included in your investment - not a hidden extra.
Scripts, Recordings & 50+ Teaching Resources
Scripts, recordings, images, interactive worksheets, even handouts for your parents, all ready to use and adapt while you gain experience.
Professional Paperwork & Client Documentation
Contracts, booking forms, client documentation, and — where relevant, doula-specific paperwork. All yours to brand and use.
20 hours of structured business and marketing support.
Watch the training - do the thing with support from multiple templates, and then get detailed, personalised feedback - refine it, and go live.
Craft your marketing and get bookings before you graduate
Design and price your offers. Write your emails and social posts. Create your booking page and open bookings for future dates while still inside the programme
Don’t just learn – Hit the ground running.
INVESTMENT
One clear decision and you're on your way!
Obsession to Opportunity — Your Chosen Pathway
£750
Or 3 × £275 if you prefer to spread it
- ~50 hours of professional diploma training (on demand)
- ~20 hours of structured business & marketing implementation and support — so you know what to do and when
- Full set of editable lesson plans, scripts, workbooks & 50+ teaching resources - included, we don't charge extra
- Professional paperwork & client documentation
- WhatsApp community with direct access to Lizzie - exactly when you need it
- Line-by-line personalised marketing feedback - so it actually works
- Secure bookings ready for when you graduate!
Only 10 spaces available.
Cohorts closes May 4th 2026
Got Questions?
Once you sign up, you’ll get immediate access to the online training and a link to join a private WhatsApp community. Come on in, say hello, and get settled. Everything happens there.
You’ll also be able to use the WhatsApp group to ask questions, reflect, and join the module-related conversations I post throughout the week.
Instead of Zoom sessions, you get 12 weeks of on demand access and support, with space to ask things as they come up. I’m not saying, I will respond to a message at 2 am, but Jeannette might – (she is in a different time zone!), but either way, at least you can request support and get it as quickly as possible.
The modules are typically between 30 minutes and 2 hours. I recommend that you allow 6 hours a week for one diploma, and a further 3 hours for any subsequent diplomas (as some content is shared between diplomas)
As the whole course is pre-recorded, you can study whenever it works for you and go at the speed that suits you.
Yes, many of our students choose to build their practice this way.
For each additional diploma, your support extends by 12 weeks each time, so you’re not juggling everything at once – and you get to build variations on your marketing, again all with feedback.
If you’re considering more than one, it’s worth deciding now, as cohorts only open twice a year.
At the end of the 12 weeks, you leave with your qualification, your marketing running and working.
The WhatsApp cohort closes, but you can continue inside the wider ATI community if you’d like.
You keep full access to your course materials and updates.
You still retain lifetime access to the course and all updates. If life has happened and you’ve still got the odd bit to finish – no worries!
The 12 weeks is the supported container, after that, the WhatsApp group and feedback element close, but you’ll have everything you need to continue.
Both routes cover the same core professional curriculum and assignments. We never dilute our educational standards.
The difference lies in the qualification pathway, delivery structure, and long-term positioning.
The 12-Week Immersive pathway is designed to give you an accredited certification and support you with marketing within a structured, time-bound container. This is hands-on, active support to help you qualify and begin taking bookings within 12 weeks. You receive live implementation support and focused feedback during that period.
